![goldenratio logo goldenratio logo](https://i.ytimg.com/vi/NXKYUpWfCjA/maxresdefault.jpg)
Also, the ratio of the logo’s height to its length is 1:1.618. The Golden Ratio determines the diameters of those circles. In this logo, every curve in the cloud is formed by a section of the edge of a circle. Each of those elements is formed by a section or sections of one or more intersecting circles, the diameters of which are proportionate to the Fibonacci Sequence.Īpple’s iCloud service logo, a stylized cloud, also uses the Golden Ratio. The curves of the fruit, leaf, and bite mark are all in perfect balance. Other than being instantly recognizable, the logo is pleasing to the eye. logo is one of the few logos that doesn’t include a company name - at least, not in text. The stylized apple that is the Apple Inc. It’s not immediately apparent to many people, but the logo is formed by several intersecting circles in proportion to one another.
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Where competitor Coca-Cola uses Spencerian script and formerly the dynamic white ribbon device for its iconic look, Pepsi’s logo uses simplicity and the Golden Ratio. This makes it visually striking and incredibly appealing to look at. The green and yellow stylized sunflower is formed by several concentric circles their dimensions determined by the Fibonacci Sequence. British Petroleum (BP)īritish Petroleum’s (BP) company logo has gone through a few iterations over the years, but there’s no denying that its current design is highly effective. This is what makes the logo look so well-proportioned. The distance from the outer bottom to the top edge of the largest of the three ovals is 1.618 times the distance from the bottom outer edge of the large oval to the bottom inner edge of the smaller horizontal oval distance. Toyota’s three ovals is another prime example of the Golden Ratio in logo design. The name of the ratio may have even inspired the choice of color, too. Whether you measure the shape’s outer or inner edges, you’ll find that the ratio of the width to the length is 1:1.618. Yet not many people realize that it’s the Golden Ratio that makes it a perfect rectangle. There’s no denying that it’s simple and effective. National Geographic’s yellow rectangle is recognized by people on every continent on earth. Regardless of whether your design is for a website, large format printing or small business publishing on an inkjet printer, it will still benefit from applying this principle.īelow are several examples of how the ratio has been used to create some of the most recognizable and on-trend logos in the world. You can base the layout of your design on the Golden Rectangle or Spiral, or you can use the ratio to determine the proportions of various elements of the logo. When it comes to logo design, you can use the Golden Ratio in different ways. Image source: The Golden Ratio in Logo Design If you’re using a 20pt font for your headlines, divide it by 1.618 to find the size of the body text. In this case, it will be 10 x 1.618 = 16.18, or a 16pt font. For example, if the body text is a 10pt font, multiply it by 1.618 to find the best size for the header font. You can use the Golden Ratio to work out the sizes of the fonts used in your design. In that application, the body will be 1.618 times bigger than the sidebar. The ratio can be used in the layout of websites that have a sidebar. Use them to work out the best proportions or measurements for those elements. When that’s in place, you can use Golden Rectangles to place the other elements of the design. You can use the Golden Spiral as an overlay that will help you center the design’s focus on the spiral. Here are a few ways that you can use it in your next graphic design project. Rather, it’s one of many tools at your disposal. It’s important to add that the ratio is not the be-all and end-all of good design. You can instead use them to feature your design’s best parts. Alternatively, if you have artistic skills and expertise, you can use it as the foundation for your designs.Įither way, the ratio and its representations as the Golden Rectangle and Golden Spiral do not necessarily need to be templates for your designs. Take a simple approach and use it to tweak your design here and there, making small but impactful improvements.
![goldenratio logo goldenratio logo](https://cdn-images-1.medium.com/max/1600/1*PadQR7l5M3Trtnq4Fqp0Ug.jpeg)
You can apply the Golden Ratio to your designs in ways that are simple, or complex.